How to Sell Coaching Packages Online (Scheduling + Payments Workflow)

If you are selling your coaching by the hour, you are capping your income and limiting your client's results.

Real transformation happens over time. Moving from "hourly rates" to "packages" (bundles) is the single biggest effective effective lever to grow your coaching business.

TL;DR

• Commitment: Packages force clients to commit to the process, not just one chat.
• Cashflow: Upfront payment ($1000+) stabilizes your bank account.
• Structure: Offer a 4-pack (Intro), 8-pack (Standard), and 12-pack (Transformation).
• Tech: Use software that tracks "credits" or "remaining sessions" automatically.

Why Packages Work Better Than Hourly

1. Results Integration: A single session is an insight. A package is a habit change. You need time to implement.
2. Less Admin: You sell once and schedule 8 times. Selling hourly means you have to "re-close" the client every single week.
3. Financial Stability: You know exactly how much you made this month on Day 1.

Package Structures That Sell

The "Jumpstart" (4 Sessions)

• Goal: Solve one specific, acute problem.
• Duration: 1 month (Weekly).
• Price: 5% discount vs hourly.
• Who it's for: Skeptical clients who want to "test drive" you.

The "Transformation" (12 Sessions)

• Goal: Complete behavior change.
• Duration: 3-4 months (Weekly or Bi-weekly).
• Price: 15-20% discount vs hourly.
• Bonuses: Include email support, workbook reviews, or access to your course.

How to Manage Booking from a "Balance"

The biggest headache with packages is tracking. "Wait, have we done 6 sessions or 7?"

Don't use spreadsheets. Use your scheduling software.

The Workflow:

1. Client Buys Package: They pay $2,000 via a Stripe checkout link (or your scheduler's "Package" feature).
2. System Generally Code: They receive a unique code (e.g., SAVE2000).
3. Client Books: They go to your booking page -> Select "Coaching Session" -> Enter Code.
4. System Tracks: The software sees "Code valid for 12 uses. 1 used. 11 remaining."
5. Exhaustion: When they try to book the 13th time, it asks for payment again.

No-Shows & Packages

You must clearly state: "A no-show counts as a used session." If they buy a 10-pack and ghost you on Tuesday, they now have 9 sessions left. Do not refund the session. This keeps them accountable.

CTA: Sell Your Expertise

Stop trading time for money. Bundle your value. OnlyCaly allows you to sell packages and track session balances automatically.